Core Values

LISTEN FIRST.
Good listening is the key to develop fresh insights and ideas that fuel success. Aranzamendez asks questions that will promote as opposed to hinder the free and open flow of communication and idea-generating. She engages in a conversation with an open mind.

CLIENT & AUDIENCE FOCUSED.
She is 100% committed to doing what is right for her clients and their audience. She puts herself in her client's and their audience's shoes when she is making decisions. The people behind the brand and their audience are in control of the brand. She helps align her client's brand message consistently through internal and external communications.

STRATEGIC CREATIVITY.
Aranzamendez is a strategically-minded creative. As much as design work needs to look good, it also needs to be effective. Strategic creativity must be at the heart of everything she does. She carefully analyzes, researches, and creates a custom solution for your brand that not only solves your challenge but also helps you stand out.

SYNERGY.
Her belief in synergy is more than effective communication and teamwork. It's about how she treasures the difference between people and respecting the opinions of others. The more she collaborates, the better her work is. There's no one right way to do anything, teamwork and collaboration bring out fresh ideas. It's important that the client-agency relationship is viewed as a team and work together to achieve your goals.